It implies that we are way over the top, attention-seeking, bold, wild, defying convention and a few other descriptions that we might prefer not to be called. Apply that term to your advertising, however, and you have an over-the-top, attention-grabbing, bold, wild, unconventional message that people notice -- and that gets results! Bill Glazer, one of the world's most sought-after marketing strategists, is offering his system in "Outrageous Advertising That's Outrageously Successful" for a tiny fraction of his usual fee. It's one of the best bargains of the year.
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It implies that we are way over the top, attention-seeking, bold, wild, defying convention and a few other descriptions that we might prefer not to be called. Apply that term to your advertising, however, and you have an over-the-top, attention-grabbing, bold, wild, unconventional message that people notice -- and that gets results! Bill Glazer, one of the world's most sought-after marketing strategists, is offering his system in "Outrageous Advertising That's Outrageously Successful" for a tiny fraction of his usual fee.
It's one of the best bargains of the year. Starting from these ideas, he has built a system that works on ads for websites, e-mail, newspapers and magazines, business cards, signs, voicemail, help wanted, direct mail and more.
He offers hundreds of examples as well as resources for even more ideas. Bill has a very distinctive business card: It looks like a folded hundred-dollar bill on one side. The card folds out to reveal six quick selling points about what he offers. Even if the recipient never uses Bill's services, that card gets shown over and over again because it is so novel.
Perhaps one of the people who see it will require Bill's services. Sure, it's outrageous, but it works! Where do these outrageous ideas come from?
It all starts with a headline, no matter what the medium, he says. Print ad headlines are obvious. In radio, the headline is the very first thing you hear. Bill warns not to jump at the first headline you think of: "When writing a marketing piece, I will never write less than 10 headlines. I have written as many as headlines before I have chosen one I wanted to use.
Bill says whenever he is stumped on an idea or just to get his brain working, "I look at a list of of the best headlines ever written. These are great to turn into templates and create your own ideas. They serve as an Outrageous shortcut. In addition to a killer headline, the ad also must contain an offer and a deadline. Bill's examples are clear, easy-to-follow and plentiful.
He covers the importance of photos and illustrations, graphics and testimonials, which he says are "at least 10 times more believable than what you say about yourself. I was already pretty convinced that Bill knew what he was doing when I read his views on envelopes -- and how outrageous mail advertising starts with the outside of the envelope. The man must have been reading my mind! Everyone gets mail, he reminds us, and unusual-looking mail gets noticed.
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Outrageous advertising is the way to go
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Outrageous Advertising That’s Outrageously Successful by Bill Glazer
In my review on Amazon. First a bit of background. Would you send out a handwritten sales letter to your customers with words scribbled out and notes added in the margin? Bill Glazer did. Would you write a marketing message on a place-mat from a cafe or have a letter crumpled up and mailed inside a mini waste paper bin?