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Sold by: Amazon. Skip to main content Cornelius Holtorf. Something went wrong. Please try your request again later.
Are you an author? Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography. Learn more at Author Central. Previous page. Kindle Edition. Next page. There's a problem loading this menu right now. Learn more about Amazon Prime. Get free delivery with Amazon Prime. Books By Cornelius Holtorf. Archaeology Is a Brand! What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture?
Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations.
Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work. Other Formats: Hardcover , Paperback. Indiana Jones. Lara Croft. Archaeologist as folk hero, detective, treasure hunter. The meaning of things below the surface. The life history of Stonehenge. Las Vegas' Luxor Hotel. Copies of artifacts as contemporary kitch. The connections between archaeology and contemporary culture are endless.
Cornelius Holtorf merges archaeological and cultural theory to take readers on an erudite tour of these intersections, using wide-ranging examples and compelling images to support his often controversial theses. Deliberately blurring the borders between past people and present meanings, this ambitious project seeks no less than the redefinition of the term 'archaeology.
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Sold by: Amazon. Skip to main content Cornelius Holtorf. Something went wrong. Please try your request again later. Are you an author? Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography.
I read prehistoric archaeology, social anthropology and physical anthropology in Germany, England and Wales. In I gained my PhD and was subsequently employed in research and teaching at the University of Gothenburg , the University of Cambridge , the Swedish National Heritage Board in Stockholm and the University of Lund Centre for Applied Heritage Applied heritage is about the potential of heritage to transform society. Publications Article in journal Refereed Holtorf, C. An archaeology for the future : from developing contract archaeology to imagining post-corona archaeology. Post-Classical Archaeologies. Holtorf, C.
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