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But for first-time novelist Leinad Zeraus, it proved the ideal launching pad: Sans publicist, promotional budget, or even publisher, Zeraus scored encomiums for his debut work, Daemon. How'd he do it? By courting bloggers and influential techies like Joi Ito, Stewart Brand, and Craig Newmark — demonstrating that if you can get the geek grapevine on your side, you don't need Random House.
The fast-paced technothriller tells the story of a terminally ill game designer who unleashes a diabolical, self-replicating Web entity that enlists disaffected Netizens in its mission to destroy civilization. As any anagram enthusiast or mirror gazer will have deduced, the author's real name is Daniel Suarez.
Wired tracked down the year-old database consultant at his home in Glendale, California. Why the pseudonym? Suarez finished Daemon in late , then submitted it to dozens of literary agents. Finally, he and his wife, Michelle Sites, also an IT consultant, decided to take a page from the Daemon playbook and infiltrate the Internet's power grid. In fall , they approached bloggers whose writings on gaming, warfare, AI, and social media Suarez had mined for the book.
The couple formed their own publishing firm, Verdugo Press, and began producing copies through the print-on-demand service Lightning Source. A dozen or so bloggers wrote posts about the book, kindling sales of up to 50 copies a month. Then in April , Rick Klau, head of publisher services at Feedburner, got a copy. Two things happened: Google acquired Feedburner, and Klau, electrified by Daemon 's all-too-plausible IT scenario, began pushing the book on anyone who would listen.
A new colleague at Google, algorithm wrangler Matt Cutts, gave Daemon a shout-out on his blog. Cyberwar pundit John Robb mentioned it on his site, and Ito wrote that it was "believable and realistic and still mind-blowing. Culture Reviews magazine View Comments. Sponsored Stories Powered By Outbrain. More Stories. Author: Kate Knibbs Kate Knibbs. Author: Medea Giordano Medea Giordano.
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Daniel Suarez (author)
Daniel Suarez born December 21,  is an American information technology consultant turned author. He initially published under the pseudonym Leinad Zeraus  his name spelled backwards. His career as an author began with a pair of techno-thriller novels. The first novel, Daemon , was self-published under his own company, Verdugo Press, in late
Books by Leinad Zeraus