THE CRM HANDBOOK JILL DYCHE PDF

Then you need to read this book! Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement an enterprise customer-focused solution. As such, there will be multiple winners and losers as the marketplace places some large and strategic bets on this technology. Those needs will evolve, of course, but companies will always need the basics that have been discussed.

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View larger. Preview this title online. Request a copy. Additional order info. Buy this product. Buy an eText. Then you need to read this book! Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement an enterprise customer-focused solution. As such, there will be multiple winners and losers as the marketplace places some large and strategic bets on this technology.

Those needs will evolve, of course, but companies will always need the basics that have been discussed. It goes beyond the hype of the acronym and dives into the real issues that a company needs to consider before implementing a CRM solution. I view the book as having multiple benefits. It gives a good definition of CRM functionality but also gives detailed guidance of how to approach CRM in your organization.

Too few authors level with readers about pitfalls! Terms were well explained so that someone with no prior CRM experience could easily understand the text. Her writing communicates subjects and topics in a very easy to understand way. At times, I felt like I was listening to her speak or discussing a subject. She is a good communicator! Jill did a very good job of covering all subject areas on the different topics of CRM. To compete in today's competitive marketplace, customer focus is no longer simply nice to have—it's a fundamental mandate.

This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you:. The insights she provides allowed me to focus on the strategic issues planning an enterprise-wide, customer-focused solution.

This makes her uniquely qualified to write about how it should all come together. The reader will be rewarded with advice drawn from real-world experience—both successes and failures.

I shudder to think at the dollars that have been wasted over the years on CRM projects and how much will be wasted in the future by executives who won't read The CRM Handbook. That's the challenge and the sole goal of Customer Relationship Management. This book is written for those who are time-constrained and quick on the uptake—everyone from the CEO to the marketers and technologists who will evaluate, implement, and benefit from CRM initiatives.

The book can be used as an educational tool, reference guide, and resource for short-listing technologies to evaluate. This product is part of the following series. Click on a series title to see the full list of products in the series. About the Author. Pearson offers special pricing when you package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson rep.

She has recently spearheaded several of Baseline Consulting's projects centered on CRM implementation and readiness. We're sorry! We don't recognize your username or password. Please try again. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. You have successfully signed out and will be required to sign back in should you need to download more resources.

Overview Contents Order Authors Overview. Series This product is part of the following series. Addison-Wesley Information Technology Series. Table of Contents Acknowledgments.

About the Author s. Relevant Courses. Sign In We're sorry! Username Password Forgot your username or password? Sign Up Already have an access code? Instructor resource file download The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Signed out You have successfully signed out and will be required to sign back in should you need to download more resources.

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CRM Handbook, The: A Business Guide to Customer Relationship Management

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